How Important is a Website For a Landscaping Business?

Let's say you just started a landscaping business. You do the paperwork, get the LLC running, create a nice logo and maybe even start an Instagram page...Hooray! Now you wait for customers to come flooding in and for the bank account to stack up.

In all fairness, why wouldn't it, right? You're offering great services at fair prices and you know there's demand out there. You even know a guy who's been killing it in the industry, so why are you not booked up for months in advance?

You might even be doing fine, but you know you can do better. After all, is it bad to think you can turn this into a multi-million dollar business? We don't think so.

Before Getting Started

To keep it dead simple: you need traffic and somewhere to direct all that traffic.

Your traffic will come from organic SEO, organic content, and paid ads. If you feel like handing out flyers and going to local events, that's also great, but we won't cover those in this article.

The Mindset Shift We All Need To Make

Times have changed drastically and now the power is in the consumer's hands. They have tens of options for their next landscaping project, right in their local area. How do they make the choice between you and your competitors? It's 2024, so they go on the internet. Most of them will go on Google to see if you have a website.

Many business owners think they can just away with a poorly built website in 2024, but that's not the case. People's eyes are trained nowadays... They can spot a bad website in a few seconds. What you need and want is a proper website that's going to do your work justice and that's going to showcase your brand in the best way possible.

Let's be real here: why would they choose you if they can't even see your work? Why would they have to guess or scroll through some old Facebook posts just to get an idea of your services? Would you buy a car from a manufacturer you haven't seen before? Not only that, but you can't even scroll their website cause they don't have one.

Having a website that properly shows off your work and expertise doesn't just show what you do and how you do it, it sends a deeper message: that you care. You care enough to create that visual aid for your customer's experience.

The Benefits Of a Website For Your Landscaping Business

Before you start driving traffic to your website, make sure you're leading all those potential clients to a website that looks professional, loads quickly and gets them to call you for an estimate. Let's take a look at the benefits of having a website for your landscaping business.

1. You Attract More Customers

As we mentioned before, most people will Google your business and try to look on your website. Guess what happens if you don't have one: they move onto the next one, which means you just lost a customer. If only you had a bell that rang every time that hapopened, you would understand how important this is. You don't need a magical bell, there's data to prove this.

2. You Look More Professional

You look like a well estabilished business, not a hobby. You get to showcase your projects, expertise, certifications and other milestones on your website. All these things build credibility, which helps your visitors choose you as the go-to business.

3. You Can Charge More

You can now showcase your work, certifications and more, which means you know what you're doing. People don't have to guess that, they can literally see the pictures. All this social proof shows you off as an expert in your field (which you are). By being an expert, you can charge more. Not only that, but you won't have to justify your prices.

4. You Get Rid Of Low-Ballers & Tire Kickers

Is there anything worse than people calling and they expect to pay pennies for a full-blown landscaping project? With a website, you can mention your prices or give clues as to how much your clients can expect to pay for your services.

You don't need to give super specific quotes, but rather estimates, like this: "This service starts from $1,000 and goes up to $2,500, depending on the options you go for". This way, when someone calls, they already know the prices start from $1,000.

Optional, But Make Your Website Rank High Locally 📈

Now you have a website! Congraulations! You and 3,992,222 others published your website on the same day. Yes, you read that right. So then, is it a losing battle? Is it even worth trying to rank on Google and have people find your business on there? Are your dreams of becoming a millionaire ruined?

Actually, no. Far from it, in fact. You're extremely lucky to be in the landscaping industry, because you don't have to rank number one across the US, but rather just your hometown. If you can become the number one landscaping contractor in your area, you're most likely going to have more customers than you know what to do with.

There are two ways for you to tackle SEO: The DIY way (YouTube is your friend) or by hiring a professional. We recommend partnering up with someone because you're going to save a ton of time, and also get better results.

How much should I pay for SEO services?

While there isn't a set-in-stone answer, the general idea is to pay as much as it makes sense. If you need to pay $10,000, but you make $20,000, that's completely worth it. That being said, get the best you can afford in the beginning

Closing Thoughts

We've made it pretty obvious that a website is not a luxury, but a necessity for any business owner in 2024. There's just too much money you're leaving on the table by not having a website. So get out there and get a website built by a professional, like us here at The Right Move! ♟️